HEINEKEN’s Customer Proposition is to deliver profitable, sustainable retail solutions for University bars and caterers by;
• Superior brands and people
• Market leading consumer insight and commercial advice
• A passion for cider and beer quality
Our brand portfolio is extensive, capable of matching products to every consumption occasion and event. All of our top brands are amongst market leaders and fastest growing in their category. Innovation is also at the heart of all we do, with 2 new Bulmers and 2 new Fosters brand launches in march and April. We also have the greatest sales capability in the UK, harnessed to deliver our trading proposition.
Our market insight comes from both research, and our own fully owned retail sites, the 1,350 Star Pubs and Bars. This insight is translated into commercial advice to help you the bar operator understand consumer behavior and buying occasion, and motivation. Link that to the right brand, right place, right occasion and retailing support on making the product visible to the consumer, and we have revenue growth!
Heineken also develop and heavily invest in leading edge dispense technology to reduce cost of serve and improve quality, and train staff in delivering the optimum drink experience. Happy consumers lead to higher repeat purchase levels meaning increased revenues, coupled with higher yields and lower costs.
If you would like to know more, contact Peter Usher, Buying group Director on 07831 840 330 or on