Win the Ultimate Coffee Break with Kenco Freeze Dried Coffee

To celebrate the fact that Kenco is now sourcing all the beans it uses in its Kenco freeze dried coffee range from Rainforest Alliance Certified farms, Kenco is giving customers a chance to win the ultimate coffee break! With a total prize fund of over £300,000 including luxury holidays, adventure breaks, spa breaks and Kenco travel mugs ,it will be sure to make an impact in the trade!

The main promotion will run for 100days from March 14th to June 21st 2010 on Kenco Rich and Kenco Smooth 750g tins. To have a chance to win customers have to text codes found on promotional packs to Kenco’s promotional text line between the hours of 7am and 8pm. If an entry is received at one of the pre-defined one-second time slots each day then they will win a prize! Every day for 100days, one luxury holiday, two spa or adventure breaks and ten Kenco Travel Mugs could be won.

In addition Kenco is running an extra prize draw for all non winning text entries which will take place on the 1st October 2010, where one lucky person is guaranteed to win a luxury holiday worth £2000! Customers can enter this draw until 30th September 2010, so any tins still in the trade after the initial 100 days is over still have a chance of winning a fantastic prize up to that closing date!

An added bonus of the promotion is the special collector scheme, whereby customers purchasing three promotional tins can claim a free Kenco Travel Mug by submitting the product labels.

All Kenco POS to support the promotion will feature the high impact ‘Win The Ultimate Coffee Break’ pack flash.

Full terms and conditions will be available on the Kenco Coffee Company website www.kencocoffeecompany.co.uk

Delighted with Kenco’s latest promotion, Kraft Foods sales director, Steve Mounty said:

‘We are all really excited to be offering this fantastic promotion to our customers, operators and end users. It’s a great way for us to celebrate our move to increased certified bean content in the Kenco range, while the high impact design will help drive sales through our distributive channels. We urge distributors to stock up now! ’

From January 2010, the entire range of Kenco’s freeze dried coffees has been sourced from beans grown on Rainforest Alliance Certified™ farms. The move is in line with Kenco’s previous announcements and highlights Kraft Foods’, parent company of the Kenco Coffee Company, continued focus on sustainability and ethical sourcing.

It was back in 2003 that Kraft Foods started its work with the Rainforest Alliance and since this time increasing amounts of beans from Rainforest Alliance Certified™ farms have been blended into Kenco freeze dried coffee.

The company can now boast that all of the beans it sources for its Kenco Roast & Ground core, Kenco Singles filter coffee and Kenco Freeze-Dried coffee ranges are sourced from Rainforest Alliance Certified™ farms. Additionally, 100% of the cocoa sourced for Suchard Hot Chocolate is from Rainforest Alliance Certified™ farms as is at least 50% of PG tips. For clarity, only products with the Rainforest Alliance Certified™ seal include ingredients from Rainforest Alliance Certified™ farms.

Kraft Foods’ relationship with the Rainforest Alliance has benefitted more than 306,000 farmers and their dependents – farm workers and family members – and helped to sustainably manage more than 151, 379 acres (61,261 hectares) of farmlands.

For further information on this exciting new development visit www.kencocoffeecompany.co.uk or call 0870 600 6556