Sign in

Richard McGloin,TUCO's chairman, on issues facing caterers.

TUCO competitions and training event

Into its 17th year, this event is one of the largest events in the TUCO calendar attracting over 230 Catering Directors, Catering Managers, Purchasing Managers and Chefs from Universities and Colleges all over the UK, held at the Blackpool Hilton & Blackpool College. Download the sponsorship packages information here and for further details contact Russ Allen via email russ.allen@nottingham.ac.uk or on 07973 747337.

Welcome to the TUCO Site. If you are experiencing any difficulties in registering as a new user or if you have forgotten your password please contact Sara Moyce at Wildfire on 0117 9029977 or email her sara@wildfirecomms.co.uk and she will be in contact shortly.

RSS

Get the latest RSS feeds

tuco.org offers a series of RSS feeds for our news services and networks. RSS feeds are an easy way to keep up-to-date with industry news and site information.

Get the latest RSS feed

University Caterer Magazine is delivered free of charge to qualifying subscribers.

Subscribe now

First Out of Home Portion pack for World’s Number One Biscuit, Oreo!

8th February 2010

Food

Oreo, the world’s number one biscuit*, is to have a pack format specifically for the out of home market from February this year, with the introduction of a 2-pack format.

The Oreo brand, which was launched in the UK in 2008, has benefited from a massive £4.3 million UK marketing spend in 2009 and the new format is likely to get biscuit-lovers even more excited, offering more opportunities to consume the delicious chocolate flavoured sandwich biscuit out of home.

Since its UK launch, two Oreo pack formats have been particularly successful in the out of home market: Snack Pack, containing 6 sandwich biscuits in an easy-to-open flow wrap, perfect for vending and Mini Oreo ideal for ‘on-the-go’ consumption and great for sharing, with the 115g re-sealable tub delivering the same great eating experience as regular Oreo, but in miniature.

Oreo’s successful Boy and Dog TV ads and its famous ‘Twist, Lick and Dunk’ eating experience, famous with adults and children alike around the world, have certainly helped to drive the brand’s success: Oreo has been Kraft Foods UK’s biggest UK launch this millennium and public data shows that the brand achieved retail sales of almost £17 million in the UK** with 1 in 5 households buying the biscuit in its first year***.

Steve Mounty, Sales Director says
‘This great brand has seen tremendous growth in the UK since its launch showing how relevant and appealing it is to today’s consumer. The new
2-pack helps out of home operators to maximise the sales opportunity of the brand. It’s a great complimentary opportunity, ideal for hotel rooms and conferencing and it is a perfect added value purchase with a coffee or beverage, great for cafes and travel’

This year the company’s investment will continue with £3m marketing spend in the UK including TV ads planned from February 2010.

* Euromonitor 2008
** Nielsen total MAT value sales to 28.12.09
*** Nielsen Homescan 28.12.09